ABOUT ADVANCED COLORATION

For the last decade, we have watched our industry change drastically. We have watched large corporations engulf most of our past professional business partners. Those corporations have disconnected themselves from the salon professional, the heart & soul of the industry. We’ve watched as costs escalate alarmingly, while quality standards deteriorate and technology takes a back seat. Revenues are used instead for their own advertising and marketing purposes.

We watched diversion became the norm, hurting the economic resources of the salon professional even further. As salon owners became frustrated with the trends, one dedicated industry maverick decided to do something about it. For over two years, he has researched and challenged chemists to develop the highest quality, most technologically advanced coloration system available to date. Advanced Coloration combines the purest color pigment, the lowest ammonia content and a superior conditioning complex, which imparts unparalleled luminous shine and vibrant, long-lasting color.

We know that the color/highlighting portion of any salon/salon professional is responsible for up to 70% of total revenues. We also understand that color/highlighting services are the most important determining factor in client retention. If you, the salon professional, know with confidence, that you can exceed your client's expectations by delivering
the best color results available , imagine what that can do for your business.

It should come as no surprise, Advanced Coloration is manufactured in ITALY: the fashion and hair color capital of the world.

We have elected to make Advanced Coloration available to the salon and salon professional directly from the manufacturer. This allows maximum profitability for the salon, by keeping product cost down. We felt that the highest quality standards, coupled with breakthrough technology could be affordable for all salon professionals, if there was no middle-man mark-up.