There is no question that there are lots of Professional Hair Color Lines that promote being “Non Ammonia “ Or “Ammonia –Free” in fact there is a great deal of publicity surrounding the issue of hair color that contains ammonia vs. hair color that is labeled “ammonia-free.” In an effort to help our clients and those searching for the correct facts we are writing it all on our blog this week, as always we at Advanced Coloration are here to provide clarification and answers to some frequently asked questions. We are in the business to teach Professional Stylists the real truth about Hair Color and Styling Products and bring healthy shiny hair to the American Consumer.

Let’s check it out?

What is Ammonia and Why is it in Hair Color?
Ammonia has long been used in permanent hair color in fact many of the formulations in Professional Color have not changed since the late1940’s early 1950’s. This is how it works: first, it sets the stage for color to penetrate the hair strand by opening up the surface (otherwise known as the cuticle) once the cuticle has been penetrated and opened  the color molecule can be inserted into the hair shaft. Ammonia effectively lifts out the natural hair pigment so that the hair color molecules can penetrate and deposit (on non -previously colored hair). That’s when you see the new shade. So essentially, ammonia is largely responsible for hair color’s ability to alter hair hue and semi or permanently deposit hair color.

What is Ammonia-Free Color and How does it Work?
Color products that are labeled “ammonia free” generally contain an ammonia substitute called mono-ethanolamine or MEA. Like ammonia, MEA is effective at performing the first step of a permanent color service that of opening the cuticle. However, because the MEA molecule is 3.5 times larger than ammonia, it cannot penetrate the hair as effectively, so it might not be as efficient when it comes to lifting natural color out of the hair and depositing artificial color deep into the hair strand. Therefore, non ammonia colors may be less effective than ammonia based color when the colorist attempts to create lasting gray coverage, or the sufficient lightening required to produce exceptional light blonde or vibrant red shades. Additionally, renowned hair color expert Beth Minardi  expresses, “In my experience, the MEA in hair color products can remain in hair even after the color has been removed, which can lead to progressive darkening and dulling.”   We at Advanced Coloration thru our research have seen that MEA can stay in the hair up to 2 weeks and continue processing which causes the cuticle to not return to a closed position and thus dry, dull and faded color are the result.

MEA vs. Ammonia: What are the Pros and Cons?
Ammonia has a distinctive odor, and colorists and clients find the odorless nature of MEA appealing during the color application. Historically, we note that ammonia-based formulas provide long lasting color, intense vibrancy and superior gray coverage.”

Finally a true ammonia performance based hair color line does exist providing the performance of ammonia with the attractive features of low or no odor of the ammonia –free lines.

Advanced Coloration found the answer with the development of it’s low ammonia color line. It provides you the performance of the Ammonia with the benefits of no odor like MEA….the best things are that with a line like AC the color cannot process and go dark because with only a .5% ammonia it evaporates and  stops processing in 30 to 40 minutes.. The Hair Cuticle will close back down and the result is VERY SHINY, Vibrant hair color. Most of clients that have used AC Color comment that they can use the color even when they could not use other brands due to itching and irritation, that is due to the fact we refine the AC Color Molecule to 99.8% eliminating many of the elements that cause irritation which is often mistakenly blamed on ammonia.  AC is truly the first change providing amazing performance to the Professional Hair Color Industry in over 50 years. AC is truly HI-TECH.

For further information contact us or watch our new video series about “How Advanced Coloration Works” which is scheduled to launch on May 1^st, 2012.

One last thought…Not all products advertise the truth or actually perform to the level that they claim only you can truly judge this and be an informed stylist or hair color client.  We invite you to See, Feel and Experience the AC Difference for yourself.

Today we are taking on the Debate: Salon versus Drug Store Brands of Shampoo and Conditioners and which one is better?  Read this short blog and you will find out what makes One Brand better than all others on the market and you will be like WOW I did not know that!

In today’s world everyone is looking for the best deal!  You spend good money on your hair yet you are left wondering if Salon Products are better than Drug Store?

Well maybe? (Your Stylist thinks so and many of them truly only know what they read or are marketing too by a sales rep from that product).

This much I do know! You do want to get products that perform amazingly and are willing to pay for it ( within reason) …so How do you know whether a Shampoo and Conditioner is more than just a bunch of marketing hype and worth the money you are paying for them?

You have to do your homework!  American made Salon and Drug Store products to be honest ingredients wise are very similar. Read some labels and you can see for yourself.  Most of them contain SLS or Sodium Laurel Sulfate which is a detergent plus other harmful and possibly toxic chemicals. I don’t know about you but I sure don’t want to use harsh detergents on my expensive colored hair!  Some of the TOP LEADING SALON PRODUCTS have the same ingredients as those in Drug Store Brands… That makes you go hmmm, now doesn’t it?

Also another way they are equal is they are not PH Stabilized.  The label or marketing may say “ph balanced” but that does not equate to being “stabilized”. Actually they use Citric Acid to bring the PH level lower so it will not open your hair cuticle but the fact is Citric Acid is very unstable and actually when opposed to the air will evaporate (just open and close the lid, and say what you leave yours open in the shower!) and then the PH Level of the product rises to levels that can cause color fade and dryness…there goes that expensive beautiful hair color!

I have tried a bunch of Professional Salon and Drug Store brands over the years and what I found is none of them improved my hair texture and kept my color beautiful for weeks until I started using Advanced Colorations Advanced Hair Care Color Lock or Nourishing Shampoo and Conditioner.

The good news is Advanced Coloration’s Hair Care is actually a PH Stabilized Product by using a blend of surfactants, much like a good wine uses a blend of good grapes, they can produce a ph stabilized Shampoo and Conditioner that contains no SLS and it makes for one of the best performing shampoo and conditioner products on the world market today. NO color fade, no dryness! PH stays at 6.0 and will not open the hair cuticle. NO DRYNESS AND NO COLOR FADE even after 8 weeks since my last professional hair color…how is that for performance and value?

When I found it they were not chocked full of other toxic chemicals that I had been trying to eliminate using on my body I was even more thrilled.

HOW DO I GET THIS PRODUCT?  ORDER IT, follow the information below:

To try these products simply create an account on our website and order some for yourself today. We have coming very soon a 2oz, 8oz and 32oz and One Gallon Sizes in these products.  It is available in a 16.9 size right now and it is very concentrated so that amount even with long hair should last you a couple of months.

So to end this debate:  Advanced Coloration Hair Care is better than any other Salon or Drug Store Shampoo and Conditioner for a lot of reasons but most importantly as it is PH Stabilized! That is revolutionary and you get to benefit. Plus you know you are getting the best for your MONEY!

So what you waiting for? Order NOW!

Sometimes people think other people go into business just to make money. Well for some that may be true for those of us whom work long hard hours to passionately bring our amazing Advanced Coloration Hair Color and Supporting Hair Care System to people who really need it…it is not about the money it is about truly helping others.

We have attached a emotional and amazing story that was shared with us recently from one of our new clients , her name is Angela, and she  battles a medical condition that this common to many.  As if they have not endured the pain of the illness enough the medications that help them battle their pain does not do good things for their hair. She came to us seeking a solution and we are so grateful we could provide one for her. Her story told by her is on the video link below.

If you wondering why we do what what we do? If  you are wondering if our products are all really effective and can improve your hair then watch this video and understand what our products did for this sweet soft spoken woman and how our Advanced Coloration Products truly transformed her hair back to beautiful condition and made her feel whole again.

If we can help you in anyway please message us at info@advancedcoloration.com or call 1-877-50-COLOR

We really are passionate about helping others…just click on the link below to see for yourself.

A Transformation back to Beautiful Story