What’s PH got to do with how your beautiful new expensive hair color fades?  Actually everything!

Have you not ever gotten a beautiful hair color at a salon and then the next week begun to see it fade ( especially you Red Girls! I know you know !)?

Just a quick Chemistry lesson here can help you retain that beautiful color for weeks or even months!

Here is the definition of PH: In chemistrypH (Potential Hydrogen) is a measure of the acidity or basicity of an aqueous solution.[1] Pure water is neutral, with a pH close to 7.0 at 25 °C (77 °F). Solutions with a pH less than 7 are said to be acidic and solutions with a pH greater than 7 arebasic or alkaline.  This was taken from Wikipedia.

PH matters to your hair and hair color because the higher the PH is of a product or hair color the more it opens your hair cuticle.

Okay in simpler terms if you hair cuticle is opened and not returned to a closed natural state the hair color you have just gotten will simply wash right out and even for those that do not color increased PH levels in products result in dry and dull hair.

Most hair care shampoo and conditioner’s on the market whether you buy Salon products or a product from a drug store they use Citric Acid, or other forms of natural acids to drop the PH Level of their products when they are manufactured. Sounds pretty harmless right?

Well the problem lies here… acids like Citric are unstable and will evaporate , dissipate  and when they does it raises the PH level of your shampoo and conditioners.  It may start out at a level that will not open the hair cuticle but as you open and close the lid or leave it open ( yes you know you do!) in your shower it raises to levels that open the hair cuticle. By the way they call this PH Balanced in the Industry.

So what kind of hair care products does not raise in PH? Those that are PH Based or made with a good blend of surfactants. These are good natural based elements that are blended together much like a good wine produces a STABILIZED PH shampoo and conditioner and thus the PH will never go to a level to open the hair cuticle.  Even if you left it open in the shower for many many days.

So where can you find  these PH based Shampoo and Conditioners that also contain no SLS ( detergents we have discussed this in other blogs) and also no Paraben? Actually at your local salon that carries Advanced Hair Care Products like Color Lock and Nourishing Shampoo and Conditioners.  If you need to locate a salon in your area simply email us at info@advancedcoloration.com or call 1-877-50-COLOR.

If you want to keep your locks shiny, bouncy, and retain that expensive hair color with a “GOOD FOR YOU” natural PH Based shampoo or offer it to your clients then you have to get these products right away.