After many, many hours of research and discovery, a company will produce a new product. With all the resources available to them, they work out a set of instructions that when precisely used will create a specific result.

This would be the “standard procedure” for using that product.

The product is then marketed and sold to the consumer.

When the consumer uses the product and follows the directions exactly they get exact results, however, if they do not follow the instructions they do not get the results they expected.

In years gone by, I would purchase an item, take it home, pull it out of the box, and start to put it together. Normally I would get three quarters of the way into it… run into trouble, curse, jump up and down… and finally, after all the frustration, I’d read the instructions.

99% of the time I had skipped a step, left something out or put it together upside down. This would end up costing me more time than just reading the instructions from the start.

It is human nature to blame the product rather than to look at the way one has used that particular product.

The result of the above example cost me a lot of time (and a bit of a blow to my pride) but in a salon situation, when it comes to your clients and the results you achieve in business; the ramifications have far greater consequences.

Over the years I have worked with quite a number of people who are true professionals and leaders in their fields. They have been hairdressers, actors, photographers, make-up artists, carpenters, musicians, pilots; nearly any profession you can name. There’s one thing they all have in common: they understand the laws or rules in the area they work in.

While I myself am a great believer in “bending the rules” or “pushing the limits”  there is a big difference between bending the rules because they are known and throwing rules aside and making up your own procedure without understanding why the rules and procedures are there from the start.

AC Products are in many ways not that much different in how they are formulated or used by the Professional Hair Stylist or Colorist. There are a few significant points of difference.  First it is micro molecule hair color and very low ammonia at .5% and contains amazing healthy conditioning formula. It’s not the same old color you’ve been using with a different label. Thus treating it like it is the same is the only thing that makes this product not work for the Stylist.

These differences mean that there are some vital differences and changes in procedure (and subsequently you get better results).

When a manufacturer supplies instructions it is for the benefit of the customer – so that the consumer can get the product that they purchased.

You can look over our procedures if you log in to our account and go to the manual, come take our certification classes or even arrange for a personal session with our Educators.

We discovered that every time a Stylist or Colorist has had a problem with AC Color they have done something other than following the procedure relevant to that head of hair or situation. The people that have had the most success with AC Color have followed the standard procedures and understand the rules in play.

With AC Color and the post color care and styling products you have an opportunity to revolutionize your color business. The key thing is that you understand what it is and how to use it.

It is Low Ammonia (you must have ammonia or MEA or some other form of chemical to open the hair cuticle, this is color chemistry 101). AC Color is actually easier to use, it’s true to the color chart, it lasts longer, gives you the most vibrant reds, etc. It can produce results in clients that cannot be obtained with other color lines for example 100% Grey Coverage with No need to add “N” , lift a client 9 levels with our bleach without damaging the hair, even never over process a client again even if you leave the color on 12 hours!!!


I know it all sounds too good to be true….


It is the future of hair color. Just understand its differences, understand the procedure and start creating a whole new color game for yourself!

To understand the differences of the AC Line and experience for yourself instead of just taking “our word” about it look at some of our before and after photos, set up a demo for yourself, come to a class and see that the line has just a couple of key standard procedures and you will become more than just a colorist you will be a color Expert to your clients and that one thing they can’t do without!

AC is changing the way Professional Hair Color is done without sacrificing performance! Not to mention we are putting profit back in your business as well! Yes that’s right we cost on average 65% less than the other lines.

Change can be a good thing especially when you have the proper knowledge!  You can text your first name to 770-609-4590 for more info.

Have a Shiny Hair Day!